UNDRDOG
FOR THE CHALLENGERS
UNDRDOG
FOR THE CHALLENGERS
CHALLENGERS AT HEART
CHALLENGERS AT HEART
CHALLENGERS AT HEART

Your brand already exists in the spaces between what you say and what you mean. We're the creative agency that finds those spaces.

Unlike an ordinary marketing agency focused on surface-level messaging, we transform invisible truths into strategic visual experiences that command attention & spur action. Serving out of Johannesburg and Cape Town.

Our approach combines purpose-driven brand strategy, immersive storytelling, and campaign design & execution with specialized capabilities in 3D animation and VFX production. We don't create brands. We reveal them.

The most powerful position isn't always the most obvious one. The most memorable voice isn't always the loudest.

UNDRDOG /ˈʌndərdɒɡ/ n. - For the challenger brands. The defiant ones, those that refuse to be ignored.

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25

20

25

Projects

Projects

Projects

Services

Services

Services

Creative Strategy:

  • Brand & Communication Strategy

  • Trend & Narrative Development

  • Campaign Ideation & Development


VFX & Immersive:

  • VFX Strategy, Direction & Production

  • 3D Animation

  • AR/VR/XR & Real-Time Production

  • Rotoscoping


Visual Research:

  • Trend & Competitor Analysis

  • Target Audience Profiling

  • Visual Concepting


Creative Direction:

  • Art Direction & Shoot Management

  • Talent & Production Coordination

  • Visual Development


Design & Production:

  • Campaign Design

  • Brand Identity Systems

  • Film Production

  • Photography & Motion Content



What We Do

What We Do

What We Do

CREATIVE STRATEGY
CREATIVE STRATEGY
CREATIVE STRATEGY
VFX & 3D ANIMATION
VFX & 3D ANIMATION
VFX & 3D ANIMATION
DESIGN & PRODUCTION
DESIGN & PRODUCTION
DESIGN & PRODUCTION

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03

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01

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Design and Execution
Creative Concepting
Strategy Development
Discovery

We get you. Deeply. We start by diving deep into your business, uncovering your goals, target audience, and what makes you unique. We'll dig into your brand story, your challenges, and your wildest ambitions. Then we hit the research, analyzing your market and competition to ensure your brand not only stands out but thrives.

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Discovery

We get you. Deeply. We start by diving deep into your business, uncovering your goals, target audience, and what makes you unique. We'll dig into your brand story, your challenges, and your wildest ambitions. Then we hit the research, analyzing your market and competition to ensure your brand not only stands out but thrives.

How We Do It

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Ideation
Ideation

This is where the magic happens. We take everything we've learned about you and transform it into bold, innovative concepts. We're not just throwing ideas at the wall—we're crafting experiences that resonate with your audience and capture the essence of your brand. And we do it all in close collaboration with you, refining every detail until it aligns perfectly with your vision.

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Ideation
Ideation

This is where the magic happens. We take everything we've learned about you and transform it into bold, innovative concepts. We're not just throwing ideas at the wall—we're crafting experiences that resonate with your audience and capture the essence of your brand. And we do it all in close collaboration with you, refining every detail until it aligns perfectly with your vision.

04

03

02

01

02

03

04

Design and Execution
Execution
Strategy Development
Execution

This is where the rubber meets the road. We assemble a team of top-tier talent and leverage cutting-edge tools to bring your vision to life. From pre-production to post-production, we handle every detail with precision, ensuring a seamless and impactful final product. Think of it as a symphony of creativity, where every element works together to create a harmonious and unforgettable experience.

04

03

02

01

02

03

04

Design and Execution
Execution
Strategy Development
Execution

This is where the rubber meets the road. We assemble a team of top-tier talent and leverage cutting-edge tools to bring your vision to life. From pre-production to post-production, we handle every detail with precision, ensuring a seamless and impactful final product. Think of it as a symphony of creativity, where every element works together to create a harmonious and unforgettable experience.

04

03

02

01

02

03

04

Delivery & Beyond
Creative Concepting
Strategy Development
Delivery & Beyond

We're not just here for the launch—we're here for the long haul. We'll help you roll out your project with a bang, ensuring maximum impact across all platforms. And as your needs evolve, we'll be right there with you, adapting and growing alongside your brand. Consider us your creative partner in crime, always ready to tackle new challenges and push boundaries.

04

03

02

01

02

03

04

Delivery & Beyond
Creative Concepting
Strategy Development
Delivery & Beyond

We're not just here for the launch—we're here for the long haul. We'll help you roll out your project with a bang, ensuring maximum impact across all platforms. And as your needs evolve, we'll be right there with you, adapting and growing alongside your brand. Consider us your creative partner in crime, always ready to tackle new challenges and push boundaries.

How We Do It

04

03

02

01

02

03

04

Delivery & Beyond
Execution
Ideation
Discovery

We get you. Deeply. We start by diving deep into your business, uncovering your goals, target audience, and what makes you unique. We'll dig into your brand story, your challenges, and your wildest ambitions. Then we hit the research, analyzing your market and competition to ensure your brand not only stands out but thrives.

How We Do It

04

03

02

01

02

03

04

Delivery & Beyond
Execution
Ideation
Discovery

We get you. Deeply. We start by diving deep into your business, uncovering your goals, target audience, and what makes you unique. We'll dig into your brand story, your challenges, and your wildest ambitions. Then we hit the research, analyzing your market and competition to ensure your brand not only stands out but thrives.

How We Do It

04

03

02

01

02

03

04

Delivery & Beyond
Execution
Ideation
Discovery

We get you. Deeply. We start by diving deep into your business, uncovering your goals, target audience, and what makes you unique. We'll dig into your brand story, your challenges, and your wildest ambitions. Then we hit the research, analyzing your market and competition to ensure your brand not only stands out but thrives.

This is where the magic happens. We take everything we've learned about you and transform it into bold, innovative concepts. We're not just throwing ideas at the wall—we're crafting experiences that resonate with your audience and capture the essence of your brand. And we do it all in close collaboration with you, refining every detail until it aligns perfectly with your vision.

This is where the rubber meets the road. We assemble a team of top-tier talent and leverage cutting-edge tools to bring your vision to life. From pre-production to post-production, we handle every detail with precision, ensuring a seamless and impactful final product. Think of it as a symphony of creativity, where every element works together to create a harmonious and unforgettable experience.

We're not just here for the launch—we're here for the long haul. We'll help you roll out your project with a bang, ensuring maximum impact across all platforms. And as your needs evolve, we'll be right there with you, adapting and growing alongside your brand. Consider us your creative partner in crime, always ready to tackle new challenges and push boundaries.